Sarah Lim is regarded as a highly skilled art director who has worked for some of London and South East Asia’s best creative directors. Originally from Singapore, she moved to the UK in 1996 to pursue her advertising career. She graduated with a BA(Hons) Graphic Design from Central Saint Martins, where she majored in Advertising.  She joined one of London’s most highly regarded agencies, BBH, as an art director, which included a stint working in South East Asia for BBH Singapore. She then returned to the London office before being lured to Euro RSCG London.  On the side, she has completed an MA in Arts Management and helped to strategically develop and manage one of the most successful street dance companies in the UK. Her other passions include painting, yoga, Kung Fu box sets and Buddhist philosophy of finding true happiness in life.